Red flagMore than half of callers never reach a person. 278 of 497 calls ended disconnected, in voicemail, abandoned or dropped. "Caller disconnected" alone is 166 calls (33%), the single biggest outcome. Voicemail rose from 58 to 71 week over week.
AvoidableAbout a third of logged calls are order status. 56 status checks, 10 carrier questions and 1 tracking call make 67 of 186 (36%). Proactive shipping and drop-ship updates by email or SMS could take most of these off the phones.
RoutingWholesale, custom and quotes are 46% of logged calls (85 of 186). These are sales conversations landing in CS. The "Whole Sales" IVR line only carried 26 calls, so most wholesale callers come in through brand lines.
WinEmail response is fixed versus spring. First response went from 13d 18h to 2h 15m, and resolution from 16d 23h to 18h 30m. Watch the last week, though: resolution rose 51% and email CSAT has slipped from 4.73 to 4.36.
WinChat is fast and well rated. 196 chats in the latest week, 3m 10s to first response, 7m 30s to resolve, CSAT 5.0.
RefundsFlag refunds spiked to $267,377 in the week of May 4–8, about 7x the weeks on either side ($32,173 and $38,188). No refund data is reported after May 15, so the current rate is unknown.